Commerce in Common is a strategic retail and digital consulting practice built for the realities of APAC.

Founded by Gordon Nugent — digital transformation leader, e‑commerce strategist, and long‑time advocate for making retail smarter, faster, and more human — we help brands navigate the shifts reshaping the industry.

We specialise in the intersections that matter: omnichannel evolution, retail media, customer experience design, testing and the operational foundations that turn ambition into repeatable performance. Our work blends sharp insight with practical execution, giving retailers and founders clarity on what to do next — and how to do it well.

Gordon’s background spans HP Asia-Pacific, Harvey Norman, and purpose-led startups, where he led digital strategy, built high-performing teams, and delivered commercial results across complex markets. Commerce in Common channels that experience into advisory partnerships that are candid, data-informed, and refreshingly free of consulting jargon.

This is consulting with personality. Strategy with cultural awareness. Retail expertise shaped by APAC, not imported into it.

Welcome to Commerce in Common — where retail gets smarter.